Salman Arif studied at Aitchison College, Lahore, before attending McGill University in Montreal, Canada, to earn a B.Sc. in Computer Engineering. This was followed by an M.Sc. in Electrical Engineering from University of Pittsburgh, and an MBA in Finance and Operations from the Rotman School of Management at the University of Toronto. Salman’s decade-long career in electronic chip design engineering involved roles with CAE in Montreal, Sun Microsystems in Silicon Valley, Cisco Systems in Ottawa, and Synopsys in Toronto.

At SoxLinks, his area of focus is manufacturing operations and technology implementation.


Mina Rafael Arif studied at Kinnaird College, Lahore, and Ontario College of Art and Design, Toronto, before earning an M.Sc. in Envrionmental Science from York University in Toronto, Canada. This was followed by a stint with the Ministry of Environment, Government of Ontario, Canada.

At SoxLinks, she leads product design, retail operations, and environmental sustainability of the company’s products and processes.
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